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PJSC "Ukrsotsbank", UniCredit Bank™, runs its own loyalty program U-card

19.11.2012

In early November, 2012 PJSC "Ukrsotsbank", which operates under the UniCredit Bank trade mark, launched new unique service - U-card multibrand bonus card.

U-card bonus card, developed by PJSC "Ukrsotsbank", is the first fully functional partnership loyalty program in Ukraine that combines two important features of a plastic card – payment and bonuses accumulation function. Thus, the owner of such card can simultaneously enjoy the benefits of a high quality banking services as well as a participation in the loyalty program, which provides the bonuses accumulation. Paying a multibrand card in a network of the loyalty program’s partners, customer automatically receives points on his/her U-card bonus account. The scheme of the bonuses accumulation is simple - customer receives a certain amount of points for the purchased goods or services, which can spend lately in the partnership network.

When developing the U-card loyalty program, PJSC "Ukrsotsbank", UniCredit Bank™, as a responsible player of the Ukrainian market, has put it in a social component. Bank applied the capacity to transfer the accumulated bonuses to the Olena Pinchuk’s Fund for AIDS, "Anti-AIDS” account. All the members of the U-card discount program have a great chance to donate a certain amount of accumulated or unused bonuses on account of the fund that will be spent to fight with the disease. Thus, the help to those who really need it will be given by the joint efforts of the Bank and its caring customers.

Lyubomir Punchev, the Director of the retail business center of the PJSC "Ukrsotsbank", UniCredit Bank™, noted that "U-card is a unique partnership program on the local market in which the function of payment card has been successfully combined with the function of the bonuses accumulation for the first time. Launch of loyalty program which has united the biggest domestic retailers is an important step, both within the banking and within the retail markets of Ukraine. We are confident that this innovative product of the PJSC "Ukrsotsbank" that operates under the "UniCredit Bank" trade mark will be a useful, prestigious accessory for our clients as well as for clients of program partners in everyday activities, during leisure time and shopping".

Currently U-card partnership program is presented by two biggest players of Ukrainian retail market – Kyi Avia and DiaWest.

 

NOTE

Ukrsotsbank is one of the largest universal banks of Ukraine, operating in the local market since 1990. The bank offers full range of services to individuals and corporate clients.

The renovated Ukrsotsbank emerged on 31 October 2016 as a result of strategic deal whereby 99.9% of Ukrsotsbank shares have been transferred from UniCredit Group to ABH Holdings S.A. (АВНН) in exchange for a minority 9.9% stake in ABHH. Thus, the bank has combined 26-year-old traditions of Ukrsotsbank’s client-centric attitude, European quality of service inherent to UniCredit, as well as international banking expertise of ABHH in a number of European countries including CIS. Thanks to the successful synthesis and synergy of the two assets of ABHH in Ukraine, Ukrsotsbank and Alfa-Bank, the banking market of Ukraine will see the rise of a new stronger financial institution. This, in turn, will spur up technological advance, increase efficiency, improve quality of service for the clients, reduce cost of banking services whereas their range will inevitably expand.

The extensive retail network of Ukrsotsbank consists of 237 branches, its headcount reaching nearly 5 thousand employees.


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