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PJSC "Ukrsotsbank", UniCredit Bank™, launched an advertising campaign to support deposit offers of the Bank


In early November 2012, PJSC "Ukrsotsbank", which operates under the brand of UniCredit Bank, introduced a new image video to the Ukrainian television and Internet audience to support deposit offers of the Bank.

The new advertising plot of the Bank was developed and implemented by means of innovative approach to presenting banking topics to the wider audience. The video by PJSC "Ukrsotsbank", UniCredit Bank™, was filmed with help of advanced technologies. It is fully consistent with the UniCredit concept of "Ups and Downs": in different life circumstances our Bank is always close to the customer. The concept has successfully been running in 22 countries of UniCredit Group for two years.

Lyubomir Punchev, Head of Retail Division of PJSC "Ukrsotsbank", UniCredit Bank™, commented: "We are going out to the wide media audience at the most appropriate moment with rich deposit and savings offer, based on versatility, competitiveness and innovative saving approach. We propose original solutions to our clients, not simply based on aggressive pricing, but on the best balance between pricing, periods, ability to replenish and high level of liquidity”.

To film the video, our Bank invited one of the leading creative companies of Ukraine – "Gvardiya film", director Vasyl Chyhynskyi.



Ukrsotsbank is one of the largest universal banks of Ukraine, operating in the local market since 1990. The bank offers full range of services to individuals and corporate clients.

The renovated Ukrsotsbank emerged on 31 October 2016 as a result of strategic deal whereby 99.9% of Ukrsotsbank shares have been transferred from UniCredit Group to ABH Holdings S.A. (АВНН) in exchange for a minority 9.9% stake in ABHH. Thus, the bank has combined 26-year-old traditions of Ukrsotsbank’s client-centric attitude, European quality of service inherent to UniCredit, as well as international banking expertise of ABHH in a number of European countries including CIS. Thanks to the successful synthesis and synergy of the two assets of ABHH in Ukraine, Ukrsotsbank and Alfa-Bank, the banking market of Ukraine will see the rise of a new stronger financial institution. This, in turn, will spur up technological advance, increase efficiency, improve quality of service for the clients, reduce cost of banking services whereas their range will inevitably expand.

The extensive retail network of Ukrsotsbank consists of 237 branches, its headcount reaching nearly 5 thousand employees.

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