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PJSC "Ukrsotsbank”, UniCredit Bank™, has taken a leading position in banking ranking on brand value

22.08.2012

PJSC "Ukrsotsbank”, UniCredit Bank™, won 4th place in the rating of banks’ brand value according to a study conducted by "GVardiya. Rating of brands” edition. Brand value of PJSC "Ukrsotsbank», UniCredit Bank™ was evaluated at UAH 8.5 mln.

In 2012, the rating of corporate brands was composed in a way to show the real picture of the mutual influence of the financial results of the company and the value of its corporate brand within the period of the economic crisis of the country. Just like before, in 2012 only those companies took part in the ranking that responded to the request of "GVardiya" and the companies with information available for the calculations. International brands were evaluated solely on the basis of the presence on the Ukrainian market.

Brand value is the litmus test, reacting at financial problems and the company’s dynamics. Thus, the results showed that the economic effect of corporate branding had only those companies that do not simply adrift consumer demand, but make investment and innovation efforts.

"Our vision of the position in the ranking in positive. After all we run around two brands of state banks (Ukreximbank and OshadBank) and the leading Ukrainian - Privatbank. Recent rebranding of Ukrsotsbank™ to UniCredit Bank™, as well as such prominent projects as UEFA Champions League Trophy Tour and UEFA EURO 2012 national sponsorship contributed to the consolidation of a new international banking brand on the market," - commented Anna Sliusarenko, Head of IC of PJSC "Ukrsotsbank", UniCredit Bank™.

It should be noted that 27 banking brands were evaluated for more than USD 1 billion out of thirty banking brands represented in the rating. These facts indicate a stabilization of the banking system and return of trust to it after crisis.

 

NOTE

Ukrsotsbank is one of the largest universal banks of Ukraine, operating in the local market since 1990. The bank offers full range of services to individuals and corporate clients.

The renovated Ukrsotsbank emerged on 31 October 2016 as a result of strategic deal whereby 99.9% of Ukrsotsbank shares have been transferred from UniCredit Group to ABH Holdings S.A. (АВНН) in exchange for a minority 9.9% stake in ABHH. Thus, the bank has combined 26-year-old traditions of Ukrsotsbank’s client-centric attitude, European quality of service inherent to UniCredit, as well as international banking expertise of ABHH in a number of European countries including CIS. Thanks to the successful synthesis and synergy of the two assets of ABHH in Ukraine, Ukrsotsbank and Alfa-Bank, the banking market of Ukraine will see the rise of a new stronger financial institution. This, in turn, will spur up technological advance, increase efficiency, improve quality of service for the clients, reduce cost of banking services whereas their range will inevitably expand.

The extensive retail network of Ukrsotsbank consists of 237 branches, its headcount reaching nearly 5 thousand employees.


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