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PJSC "Ukrsotsbank" took the 2nd place in the reputational rating in the group of banks with Western capital according to a joint research conducted by the "Vlast Deneg" magazine and “NOKs fishes” company

12.04.2012

PJSC "Ukrsotsbank" was identified among the banks that were most frequently being mentioned in the Ukrainian media during 2011. The Bank also showed the high quality features of media model, among them: the participation of speakers in communication with the press, the creation of informative events, media loyalty, media refer and the high possible rating value equivalent of media model.

The «Goodwill-factor" study is unique in Ukraine and in the center of its attention is the reputation of the 34 largest banks in the country. It is assessed by the expert community. In other words, the results of the study show how the reputation is seen by the financial and fund analysts. The experts from 17 leading fund companies of our country evaluated the impact of all actions, taken by financial institutions, on their image. This is not just the activity of banks in the media, but also the financial performance and lobbying efforts.

The purpose of the study is to show the interdependence between image and reputational characteristics of banks. The objects of study are 16 banks with Ukrainian stakeholders, 5 with Russian and 13 banks with foreign shareholders (represented in the group of large and the largest according to NBU classification, 2011).

Study period: January – December, 2011.

Research Methodology involves the assessment of expert knowledge about the bank and the bank information in the context of certain reputational factors/clusters.

The study involved three stages: Stage 1 - Qualitative and quantitative media analysis, Stage 2 - Investigation of the expert groups’ opinion, the calculation of reputational rankings (R) - total and separately for each factor, Stage 3 - SWOT-analysis, determination of the communication efficiency ratings, showing the relationship between reputation and image (information) ratings model of the bank.

Reputation of companies, banks in particular, is a complex and multi-level phenomenon. It affects a large number of different factors. Thus, during the study it was found that the most important issue is the formation of the bank’s image by means of rational and emotional components.

NOTE

Ukrsotsbank is one of the largest universal banks of Ukraine, operating in the local market since 1990. The bank offers full range of services to individuals and corporate clients.

The renovated Ukrsotsbank emerged on 31 October 2016 as a result of strategic deal whereby 99.9% of Ukrsotsbank shares have been transferred from UniCredit Group to ABH Holdings S.A. (АВНН) in exchange for a minority 9.9% stake in ABHH. Thus, the bank has combined 26-year-old traditions of Ukrsotsbank’s client-centric attitude, European quality of service inherent to UniCredit, as well as international banking expertise of ABHH in a number of European countries including CIS. Thanks to the successful synthesis and synergy of the two assets of ABHH in Ukraine, Ukrsotsbank and Alfa-Bank, the banking market of Ukraine will see the rise of a new stronger financial institution. This, in turn, will spur up technological advance, increase efficiency, improve quality of service for the clients, reduce cost of banking services whereas their range will inevitably expand.

The extensive retail network of Ukrsotsbank consists of 237 branches, its headcount reaching nearly 5 thousand employees.


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