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PJSC "Ukrsotsbank" achieved leading positions in the rating of Ukrainian banks on media engagement in 2011 year


PJSC "Ukrsotsbank" that works under the UniCredit Bank TM, achieved the first place in several positions of media engagement banks’ rating that was composed by NOKs fishes company. In particular bank gained leading positions in ‘Media coverage of reputational block" Business " themes’ and ‘Media coverage of reputational block "Products and Services" themes’ on the numbers of publications and acquired the status of "Resonance Giant."

The research under the "MedyaVERSHKY" project is related to relations between banks and investment companies with media in 2011.

The purpose of the "MedyaVERSHKY" project is to define annually among the largest and major banks (according to NBU classification) the most creative and effective according to the image creation by means of Media tools.

Anna Slusarenko, Head of Corporate and Identity Department: "We were not surprised by the results, as our team has been working hard during this year on banking products promotion, creating interesting and informative banking news. Such projects as UEFA Champions League Trophy Tour, National sponsorship of Euro 2012, rebranding of the bank with 20-year history, announcement of the future merger of two banks that belongs to UniCredit and the multitude of interesting product proposals for consumers allowed the PJSC "Ukrsotsbank" to stay of interest to its clients and partners. We are sure that in 2012 PJSC "Ukrsotsbank" will be even more powerful trend- and newsmaker of the market".

It should be also mentioned that several years in a row PJSC "Ukrsotsbank" is the leader among banks in the number of placed advertising materials in press, according to the research data of GFK marketing company of Ukraine.


Ukrsotsbank is one of the largest universal banks of Ukraine, operating in the local market since 1990. The bank offers full range of services to individuals and corporate clients.

The renovated Ukrsotsbank emerged on 31 October 2016 as a result of strategic deal whereby 99.9% of Ukrsotsbank shares have been transferred from UniCredit Group to ABH Holdings S.A. (АВНН) in exchange for a minority 9.9% stake in ABHH. Thus, the bank has combined 26-year-old traditions of Ukrsotsbank’s client-centric attitude, European quality of service inherent to UniCredit, as well as international banking expertise of ABHH in a number of European countries including CIS. Thanks to the successful synthesis and synergy of the two assets of ABHH in Ukraine, Ukrsotsbank and Alfa-Bank, the banking market of Ukraine will see the rise of a new stronger financial institution. This, in turn, will spur up technological advance, increase efficiency, improve quality of service for the clients, reduce cost of banking services whereas their range will inevitably expand.

The extensive retail network of Ukrsotsbank consists of 237 branches, its headcount reaching nearly 5 thousand employees.

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