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UniCredit Bank™ (PJSC «Ukrsotsbank») is a leader according to the social media activity level among Ukrainian banks

18.10.2011

UniCredit Bank™ (PJSC “Ukrsotsbank”) ranked first among Ukrainian banks in terms of social media activity level according to «Social Media Activity Index 2011» rating.

Survey was conducted from September 27, 2011 till September 30, 2011 by examining widely opened information on companies’ corporate web-sites and social media platforms as well as companies’ blogs and top-management’ blogs.

During the survey of Internet and social media activity level implemented by “International Marketing Group of Ukraine” the corporate web-sites, platforms in popular social media and blogs of 35 organizations were considered. Companies were divided into 3 categories – banks, FMCG and PR-agencies. The appraisal of official groups of the companies in the social media platforms included the following indicators: existence of company/brand platform in popular social media (Facebook, Twitter, LinkedIn); friends/followers/fans quantity of corporate pages; frequency of information updating on corporate social media platforms; existence of photos, videos on platforms; existence of corporate blogs of company/brand (regardless of platform); existence of personal blogs hosted by heads or top-managers of the company. Certain amount of points were given to the companies-participants under each indicator, the ranking was prepared according to the total number of points.

Commenting Bank’s position in the rating Ganna Slyusarenko, Head of Identity and Communications division, noticed: “The Bank’s appearance in social media wasn’t accidental. This communication channel helped not only to carry out the rebranding but also to support such bright project as UEFA Champions League Trophy Tour, presented by UniCredit, in Ukraine. Great amount of news were communicated to users in general and to the employees in particular! But we do not plan to stop on results achieved and absolutely sure that UEFA Euro 2012 in particular will allow UniCredit Bank™ to come to new communication level in social media. Lots of new interesting and fascinating offers are waiting for the visitors of our social pages!”.

UniCredit Bank™ actively develops and acts in the following social media platforms: vkontakte.ru, odnoklassniki.ru, facebook.com. Social media users are able to receive information about the Bank and its activity, put any question to Bank’s specialist, discover information concerning the latest products and services updates, follow the current UniCredit Bank’s™ news as well as be the first to know about special offers and drawings in official groups of the financial institution. Special place in information content of the pages is dedicated to covering of the activity connected with football, namely UniCredit and UEFA Champions League partnership as well as UniCredit Bank’s™ National sponsorship of UEFA EURO 2012 in Ukraine.

NOTE

Ukrsotsbank is one of the largest universal banks of Ukraine, operating in the local market since 1990. The bank offers full range of services to individuals and corporate clients.

The renovated Ukrsotsbank emerged on 31 October 2016 as a result of strategic deal whereby 99.9% of Ukrsotsbank shares have been transferred from UniCredit Group to ABH Holdings S.A. (АВНН) in exchange for a minority 9.9% stake in ABHH. Thus, the bank has combined 26-year-old traditions of Ukrsotsbank’s client-centric attitude, European quality of service inherent to UniCredit, as well as international banking expertise of ABHH in a number of European countries including CIS. Thanks to the successful synthesis and synergy of the two assets of ABHH in Ukraine, Ukrsotsbank and Alfa-Bank, the banking market of Ukraine will see the rise of a new stronger financial institution. This, in turn, will spur up technological advance, increase efficiency, improve quality of service for the clients, reduce cost of banking services whereas their range will inevitably expand.

The extensive retail network of Ukrsotsbank consists of 237 branches, its headcount reaching nearly 5 thousand employees.


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