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UniCredit announces extension of the UEFA Champions League sponsorship until 2015

31.05.2011

After the groundbreaking 2009-2012 sponsorship agreement, UniCredit is proud to announce the extension of the contract for the UEFA Champions League to the cycle 2012 – 2015. With the renewal of this agreement, UniCredit will continue its association with UEFA Champions League, Europe’s most prestigious club football tournament.

The UEFA Champions League sponsorship has proved a powerful driver towards greater brand awareness. The extension of the sponsorship will allow UniCredit to build on the results achieved so far in supporting the master brand strategy, fostering the European image of the bank, and strengthening local brands and business via this prestigious platform. Furthermore, the sponsorship will furthermore support the rebranding processes in Poland and Ukraine in the near future.

“The renewal of the sponsorship for three more years is a clear confirmation of our belief in being a European group with a strong presence in our core markets including CEE, as we aim to continue to leverage on the UEFA Champions League sponsorship to increase our brand awareness in the region”, underlines Federico Ghizzoni, Chief Executive Officer of UniCredit. “Clearly, we chose a European sponsorship platform that perfectly fits with our positioning as a leading European bank.” “We are extremely pleased that UniCredit has chosen to extend its agreement with UEFA and with the UEFA Champions League for another three-year cycle. Their renewed support and contribution, particularly in the promotion of the competition in Eastern Europe, is highly valued. As one of the key activities, the UEFA Champions League Trophy Tour presented by UniCredit has created unforgettable and exciting experiences for football fans in those territories. The UEFA Champions League continues to be a very valuable platform for our sponsor partners and we are confident that it will continue to provide UniCredit with excellent opportunities to connect with fans across Europe and further strengthen their association with the competition”. David Taylor, CEO UEFA Events S.A.

Milan, 28 May 2011

About UniCredit

UniCredit is a major international financial institution with strong roots in 22 European countries and an overall international network presence in approximately 50 markets, over 9,600 branches and 162,000 employees as of 31 December 2010. In the CEE region, UniCredit operates the largest international banking network with nearly 3,900 branches.

The Group operates in the following countries: Austria, Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Germany, Hungary, Italy, Latvia, Lithuania, Kazakhstan, Kyrgyzstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.

Enquires:

UniCredit:Media Relations: Tel. +39 02 88628236

e-mail: MediaRelations@unicredit.eu

NOTE

Ukrsotsbank is one of the largest universal banks of Ukraine, operating in the local market since 1990. The bank offers full range of services to individuals and corporate clients.

The renovated Ukrsotsbank emerged on 31 October 2016 as a result of strategic deal whereby 99.9% of Ukrsotsbank shares have been transferred from UniCredit Group to ABH Holdings S.A. (АВНН) in exchange for a minority 9.9% stake in ABHH. Thus, the bank has combined 26-year-old traditions of Ukrsotsbank’s client-centric attitude, European quality of service inherent to UniCredit, as well as international banking expertise of ABHH in a number of European countries including CIS. Thanks to the successful synthesis and synergy of the two assets of ABHH in Ukraine, Ukrsotsbank and Alfa-Bank, the banking market of Ukraine will see the rise of a new stronger financial institution. This, in turn, will spur up technological advance, increase efficiency, improve quality of service for the clients, reduce cost of banking services whereas their range will inevitably expand.

The extensive retail network of Ukrsotsbank consists of 237 branches, its headcount reaching nearly 5 thousand employees.


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